Herb has worked in the healthcare industry in multiple roles since 1999. As an information collector and dot connector, he brings a unique perspective to every client. Herb believes that perceived organizational and technology barriers are not problems, but challenges to be efficiently, effectively, and creatively solved.

He founded a healthcare consulting company, Vision United Associates, in 2003, having gained a wealth of industry knowledge during a five-year stint with a large, national health care organization.

Herb’s areas of competence include relationship development, project management across multiple areas including IT, employee education and training, transition management, sales team and program development, as well as market analysis and positioning.

Herb has developed and implemented numerous successful marketing and sales teams and campaigns. He has also managed multiple large healthcare projects, in many spaces, with teams of 20+. His work has enhanced many outpatient imaging centers, hospitals, and physician specialty clinics, including large organizations like Insight Health and Lucile Packard Children’s Hospital.

Herb uses his broad experience and skills to empower your organization’s decision making to ensure they align with your business’s overarching goals.

His central vision for Vision United Associates is that most health care providers benefit from a concerted marketing or physician relations outreach effort. 

In his free time, Herb enjoys yoga, meditation, hiking, travel, reading, golf and stargazing with his family.